Spring Assignment on Diversity – Hispanics – Mkt 291 Assignment  

VIEW in class

Ruth Rosales Videohttp://stream.fsb.muohio.edu/flash/mkt291/hispanicdiversity.html

https://www.youtube.com/watch?v=xgPRYZ1mtpg — U.S. Hispanic spending influences the nation’s economy

https://www.youtube.com/watch?v=aVOm8iIIgYo – Pizza patron Hispanic marketing success story

http://www.youtube.com/watch?v=15jdTQIr7j4

VIEW outside of class — the videos below

http://www.youtube.com/watch?v=pQnhuj11zgI&feature=share (this was in Ruth’s video)

http://www.youtube.com/watch?v=c0ASJ6dOk30   (This was in Ruth’s video)

http://www.youtube.com/watch?v=uRbCvyxMeNI  Differences in Latino and Hispanics

http://www.youtube.com/watch?v=8b2S-ngGSXA   Bill Moyers Interview – Hispanic America

Read the following articles that focus on various aspects of the Hispanic consumer market:

http://www.business2community.com/trends-news/us-population-trends-affecting-business-hispanic-growth-0385947

http://thegrayarea.org/?p=107489

http://content.lionbridge.com/10-best-practices-for-marketing-to-hispanic-consumers/

https://www.thinkwithgoogle.com/articles/us-hispanic-market-digital.html

http://www.forbes.com/sites/glennllopis/2013/05/13/capturing-the-hispanic-market-will-require-more-than-a-total-market-strategy/

http://fortune.com/2015/04/17/macys-diversity-hispanic-consumers/

http://www.cnn.com/2014/05/03/living/hispanic-latino-identity/

This assignment is to assist in broadening your understanding of the Hispanic population as a marketplace, as consumers of unique products as well as consumers of some products which are the same as other minority or majority groups.  Questions to consider include: How should this group‘s specific attributes affect marketing decisions, and what should a firm’s strategy be to reach this market?  After researching the articles and watching the videos, please answer the following questions.  Please double space, spell- check, and support your answers! 

My question is: d.Can Hispanic consumers be targeted in one consumer segment or are there differences among them that need to be considered?

This is a group work, i just need 4-5 sentences for this simple question please!!!

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