Pool out the campaign by inventing new one-liners that convey the same elitist attitude, that communicates luxury, and isolates the target to those who have
ample discretionary income.
Turn in at least three headlines (more is even better).
You may simulate the ad itself, or simply computer generate the lines on a clean sheet of paper.
For example, a pool out of the campaign might be:
We’re not elitists.
Yes, we are!