An individual’s self-concept is comprised of several facets, including identities and self-esteem. Review the impact of self-concept on consumer behavior in Chapter 6 of your textbook along with the concept of brand personality in Chapter 7 of your textbook. Then, reflect on how your purchasing decisions for a specific brand have been influenced by your own self-concept and that brand’s personality, providing examples where appropriate.

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An individual’s self-concept is comprised of several facets, including identities and self-esteem. Review the impact of self-concept on consumer behavior in Chapter 6 of your textbook along with the concept of brand personality in Chapter 7 of your textbook. Then, reflect on how your purchasing decisions for a specific brand have been influenced by your own self-concept and that brand’s personality, providing examples where appropriate.

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Your email address will not be published. Required fields are marked *