Beverland, Michael. 2006.“The ‘Real Thing’: Branding/Authenticity in the Luxury/Wine Trade.” Journal of
Business Research 59(2):251-258.

Order Description
This is the Reading:
Beverland, Michael. 2006.
“The ‘Real Thing’: Branding
Authenticity in the Luxury
Wine Trade.” Journal of
Business Research 59(2):251-
258.

Leave a Reply

Your email address will not be published. Required fields are marked *

Beverland, Michael. 2006.“The ‘Real Thing’: Branding/Authenticity in the Luxury/Wine Trade.” Journal of
Business Research 59(2):251-258.

Order Description
This is the Reading:
Beverland, Michael. 2006.
“The ‘Real Thing’: Branding
Authenticity in the Luxury
Wine Trade.” Journal of
Business Research 59(2):251-
258.

Leave a Reply

Your email address will not be published. Required fields are marked *