1, Read MT, Chapter Two on Virtue Ethics and the CBS Case Study, Into the Mouth of Babes, pp. 29-36. ( Use this textbook… CASE STUDIES IN BUSINESS ETHICS, 6TH
Edition by AL GINI ALEXEI AND M. MARCOUX)
2, Write a micro-theme addressing Beech-Nut’s actions. In your theme use the following outline and content directions.
Paragraph 1 – A clear statement of your view of Beech-Nut’s actions, and a brief summary of the facts that lead you to your position.
Paragraph 2 – A precise description of the actions of the CEO’s Hoyvald and Lavery, from a Virtue theoretic perspective. What virtues were undermined in their
actions? What does this indicate about their moral character?
Paragraph 3-Address the financial motives of the CEO’s to market the “apple juice” in the manner described in the case study. Are these motives sufficient to
justify their actions? Does sufficient financial motive justify any means? Answer both questions from the virtue theoretic perspective.