- 1…What do you understand by attitude and its components? Discuss?
Give an example of change in attitude because of effective marketing communication? (150 Words)
- 2….Why is studying consumer behavior important to marketers?( 150 words)
- 3….How far is the consumer included in purpose, in habitual, limited and extended decision-making? Give Examples?(150 words)
- 4…What is the post purchase dissonance and how can marketers reduce this?( 150 words)
- 5…Explain Maslow’s Hierarchy theory with examples of each level of need and its used by marketers in segmentation and positioning or targeting?