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Nestle (Chapter 4)
Thoroughly read the case study on pages 109-10 and fully answer the four questions located on page 110.
Your report for solving the case must include the following headings:
- Overview– Summarizing the case scenario and identifying all the problems, issues, constraints, related to the case.
- Discussion Questions– Answering all the questions.
- Debriefing– Reflecting your thoughts, opinions, and solutions based on the case.
Written assignments must adhere to APA style guidelines. Writing style resources are available in the Tools and Resources folder within your Blackboard shell. Submit your response to the questions in a MS Word document. Use the following assignment title format:
- LastNameFirstInitial_Case1 (example: SmithJ_Case1)
E-Book / www.chegg.com / Entrepreneurial Small Business
CASE STUDY 1
Complete Case # 1, “Brothers Going Separate Ways or not?” on pp. C-1 through C-2 in the back of your textbook. Answer the end-of-case questions and submit your answers where designated in Blackboard.
Write your case study paper according to APA style guidelines including cover and reference pages. The cover page should contain a running head, page number, and byline. The body of the paper should include an introduction, narrative (body), and conclusion. These three sections should discuss the case study contents and provide the reader with adequate information that when the questions are answered, the reader is able to make a connection between the case study and the question responses. Please address the questions in a comprehensive and scholarly fashion; additional citations and references are expected. The page length for this assignment should be 3–5 pages excluding cover and reference pages. No abstract is required for this assignment; however, a table-of-contents is.
POINTS: 100 TOTAL
Formatting – APA Basics
1” margins all around
Double-spaced from beginning to end
Times New Roman Font
12-point font size
Indent beginning of paragraphs one-half inch
Use headings as necessary:
Introduction (Use title of the paper, not the word introduction)
Narrative (Body of the paper)
Question 4 (as necessary)