In this presentation, you are supposed to develop a public relations plan.
The PPT file is provided, You ONLY need to present the Slide 2 (Target Audience) and Slide 7 (Stage two), and make sure that tight the stage 2 to our target audience.
You need to be more specific about the target audience, and add a rough budget on Stage two.
This will be a 3 minutes presentation
- In this presentation, you are supposed to develop a public relations plan.
- This will be, hypothetically, presented to Jan/her team in WAI.
- There is NO NEED to repeat aspects like what the WAI business is like, what Jason’s story is, what Jan’s character is (you SHOULD NOT be telling the company/boss that hires you/your PR agency, things she already knows).
- But rather, given the things you know about her/her background/ her interaction with Jason, how are YOU/YOUR GROUP planning to remote her image and business?
You only need to present the Slide 2 (Target Audience) and Slide 7 (Stage two) make sure that tight the stage 2 to our target audience.
You need to be more specific about the target audience, and the rough budget on Stage two
Your group is a public relations agency, and your newest client is Jan Overbrook, a superstar entrepreneur whose tenacious spirit has enabled her to turn some ideas into profitable ventures. Your team has collected information about Overbrook and has a file of interview notes that reveals secrets behind your client’s successes and failures.
Overbrook has hired your team to develop a public relations plan spanning 12 months that will promote her image as a superstar entrepreneur in ways that will propel the expansion of her latest business venture, Wellness Advocates, Inc. (WAI).
Overbrook wants to expand WAI services, initially, throughout Melbourne in towns with major medical centres – specifically, Berwick, Dandenong, Frankston, Parkville, Richmond and East Melbourne. She tells your agency that the PR budget is $50,000 plus out-of-pocket expenses.
As part of the PR plan she wants your agency to engage the internet to help establish her credentials as the nation’s wellness advocate. She said her friend Jason, whose experience inspired WAI, and several of her WAI counsellors have agreed to add a depth of experience and knowledge to her site by serving as a resource to enable her to stimulate dialogue. She believes telling Jason’s story would be a good way to reach out to bloggers and social media users, and to attract an audience of potential clients for WAI.
She envisions her website to be a ‘virtual coffeehouse’: a place where people come to share their medical experiences––the good, bad and ugly. She says, “I want the PR plan to provide guidance on how to be successful in kicking off my blog.” In one of your meetings with Overbrook, she says, “By the way, did I tell you I have a book about to be published title Wellness Advocates, Inc.?”
What are the key points of the task that she asks your
*Note on localisation of the client file (page 3): 1) For ‘New York City’, ‘Syracuse’ and ‘Rochester’, read Melbourne, Sydney and Brisbane; and 2) change ‘New York hospitals’ to ‘Melbourne hospitals’