3-5 pages due by 13 Mar 2016. Change model assignment dealing with Sales and Marketing. Change Model Assignment Assume you are the Sales and Marketing Director for Sea
Treasures, a small group of well-known retail stores specializing in exotic sea life and high-end accessories for aquariums. The company has been in business for over

50 years, but the customer base is shrinking, sales are slow, and you are faced with reducing staff and closing stores. Sea Treasures will be out of business within a

year if innovative and creative changes are not made quickly. After many months, you have finally been able to convince the owner that the only way to sustain the

business and increase revenue is to create an Internet Website to sell the large inventory of aquarium decorator items (currently gathering dust in a costly warehouse)

. This will be a short-term, small scale change. Six months later, you will expand the Website to sell live sea creatures such as tropical fish and small sea turtles

online, which is a long-term, large-scale change. You face many challenges in this transformational change initiative, beginning with strong employee resistance, new

technology, and shipping methods. Many small businesses have been faced with these same issues, and have made the transition successfully. Consider the humble

beginnings of Amazon, and look where they are today. Selecting the best change model for this business, and implementing it step by step provides the foundation for

creating an exciting new company. In 3 – 5 pages, explain which change model you would follow for the short-term change and which you would follow for the long-term

change. Provide rationale for your decision and discuss the effects that these changes would have on the employees, managers, and executives within the organization.

Include at least three references and follow standard APA formatting for your paper

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Your email address will not be published. Required fields are marked *

3-5 pages due by 13 Mar 2016. Change model assignment dealing with Sales and Marketing. Change Model Assignment Assume you are the Sales and Marketing Director for Sea
Treasures, a small group of well-known retail stores specializing in exotic sea life and high-end accessories for aquariums. The company has been in business for over

50 years, but the customer base is shrinking, sales are slow, and you are faced with reducing staff and closing stores. Sea Treasures will be out of business within a

year if innovative and creative changes are not made quickly. After many months, you have finally been able to convince the owner that the only way to sustain the

business and increase revenue is to create an Internet Website to sell the large inventory of aquarium decorator items (currently gathering dust in a costly warehouse)

. This will be a short-term, small scale change. Six months later, you will expand the Website to sell live sea creatures such as tropical fish and small sea turtles

online, which is a long-term, large-scale change. You face many challenges in this transformational change initiative, beginning with strong employee resistance, new

technology, and shipping methods. Many small businesses have been faced with these same issues, and have made the transition successfully. Consider the humble

beginnings of Amazon, and look where they are today. Selecting the best change model for this business, and implementing it step by step provides the foundation for

creating an exciting new company. In 3 – 5 pages, explain which change model you would follow for the short-term change and which you would follow for the long-term

change. Provide rationale for your decision and discuss the effects that these changes would have on the employees, managers, and executives within the organization.

Include at least three references and follow standard APA formatting for your paper

Leave a Reply

Your email address will not be published. Required fields are marked *