Assignment 1: Discussion Question

Sustainable competitive advantage is the “holy grail” of corporate strategy, but it is elusive.

Using all you have learned to date about Harley-Davidson, analyze whether or not Harley-Davidson has a source of sustainable competitive advantage. Defend your answer using examples from your readings, the annual report, and other sources.

Submit your response to the Discussion Area by Saturday, January 21, 2017. Start reviewing and responding to your classmates as early in the module as possible and continue until Wednesday, January 25, 2017.

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