Discuss the various factors which have caused Oreo
Please see the video link and answer the following questions!
make each answer a good paragraph length.

http://bevideos.mhhe.com/business/video_library/0077325117/swf/Clip_02.html

Question 1: Discuss the various factors which have caused Oreo to customize its marketing mix across country or culture. Have its globalization efforts been successful
in meeting local needs? Could it do more? Explain.
Question 2: What is the core Oreo “brand image” globally? What sorts of advertising approaches has it used to communicate this image?
Question 3: What did you think of the video

Leave a Reply

Your email address will not be published. Required fields are marked *

Discuss the various factors which have caused Oreo
Please see the video link and answer the following questions!
make each answer a good paragraph length.

http://bevideos.mhhe.com/business/video_library/0077325117/swf/Clip_02.html

Question 1: Discuss the various factors which have caused Oreo to customize its marketing mix across country or culture. Have its globalization efforts been successful
in meeting local needs? Could it do more? Explain.
Question 2: What is the core Oreo “brand image” globally? What sorts of advertising approaches has it used to communicate this image?
Question 3: What did you think of the video

Leave a Reply

Your email address will not be published. Required fields are marked *