Fashion Strategic Marketing Plan Report

Students are to prepare a strategic marketing plan that presents a fashion marketing strategy for a new brand. Students are to research the market and competition, determine a target audience for their brand, and develop a marketing concept for the brand and product. The marketing plan should also present how the issue of sustainability has been addressed in the development of the brand. Finally, the promotional strategies adopted should be costed and presented in a budget.

Fashion Strategic Marketing Plan Report

Students are to prepare a strategic marketing plan that presents a fashion marketing strategy for a new brand. Students are to research the market and competition, determine a target audience for their brand, and develop a marketing concept for the brand and product. The marketing plan should also present how the issue of sustainability has been addressed in the development of the brand. Finally, the promotional strategies adopted should be costed and presented in a budget.