FIN 375 Week 2 DQs DQ 1 1. What is involved in a market analysis? 2. Why is a market analysis an important part of a financial prospectus? 3. Suppose you create small business plans to build the strongest rocking chairs on the market without performing a market analysis. What kinds of concerns might potential financers have? DQ 2 1. What is the importance of maintaining current and accurate financial statements using generally accepted accounting principles (GAAP)? 2. Suppose you own a small business that is contacted by the IRS to report quarter earnings for tax purposes. What might happen to your small business if current and accurate financial statements are not maintained? DQ 3 1. How do you continue or restart the growth cycle when your small business has already reached a plateau and began to decline? 2. Provide an example of a business that was on the decline and made an adjustment to continue growth. What caused the company to go into decline in the first place and what adjustment did that company make to avoid further decline?