For this assignment, read the two chapters listed in the Books and Resource section (Krames, J. A. (2003) Chapters 2 & 5).

Each chapter relates to a successful, innovative business professional. You will be asked to discuss their journeys as practitioners and their contributions. Prepare a brief, 2-3 page paper in which you compare and contrast the two chapters. Address the following in your paper:
• Identify each business professional and briefly describe their main contributions to the field.

• Discuss the resistance that each encountered in presenting and furthering their research, ideas, or programs.
• Discuss any similarities you see in their professional stories.
• Note how each one differed.
• Finally discuss what factor(s) you think (environmental, professional, personal) may have impacted their success.
Keep your paper within the suggested length (writing in a concise manner is one aspect of scholarly writing);

what is critical in this assignment is that you write clearly, paraphrase correctly, and use citations and references appropriately. Your paper will be submitted to a text-matching service to see how well you were able to discuss these ideas in your own words using appropriate citations; your Faculty will share the report with you so you can see how you did.

Length: 2-3 pages not including title and reference pages.

Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your paper should reflect scholarly writing and current APA standards. Review APA Form and Style.

Be sure to adhere to Northcentral University’s Academic Integrity Policy. View the Northcentral Academic Integrity Tutorial to refresh your knowledge of how to achieve academic integrity.

Read These Two Chapters
Krames, J. A. (2003). Place the customer at the epicenter of the business model. Blacklick,

OH In What the best CEOs know: 7 exceptional leaders and their lessons for transforming any business, 55-77.

http://site.ebrary.com/lib/ncent/docDetail.action?docID=10045327&p00

Read Article
Krames, J. A. (2003). Prepare the organization for drastic change. Blacklick, OH In What the best CEOs know: 7 exceptional leaders and their lessons for transforming any business.

http://site.ebrary.com/lib/ncent/docDetail.action?docID=10045327&p00

Read Article

Websites
Reference Instruction

Northcentral Academic Integrity Policy. Northcentral University.

http://learners.ncu.edu/public_images/learner_portal/AI_Policy_for_Learners/Academic_Integrity_Policy.htm

View Policy
Successful vs. unsuccessful paraphrases. University of Wisconsin.

http://writing.wisc.edu/Handbook/QPA_paraphrase.html

View Website
Document/Other
Reference Instruction

Activity 3 Foundations Feedback Sheet SBTM
Activity_3_Foundations_Feedback_Sheet_SBTM.doc.doc
Download and Review
Northcentral Academic Integrity Questionnaire. Northcentral University.

http://learners.ncu.edu/quiz/?qb_header_id=14

View Questionnaire
Northcentral Academic Integrity Tutorial. Northcentral University.

http://learners.ncu.edu/public_images/learner_portal/AI_Tutorial/Academic_Integrity_Tutorial.htm

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