Globalisation , the World Economy and MNE’s mini essay
ESSAY QUESTION: Research in Motion Ltd. (RIM) was one of Canada’s largest companies in early 2008.
Discuss the advantages and disadvantages of entering into emerging markets, and assess the extent to which RIMs strategy for those markets has been successful.
When answering the first part of the question refer to the slides attached week 8 ‘emerging markets’. Slide 4 gives a definition of emerging markets and slide 6 summarizes the advantages and disadvantages. The following slides then add to this. It is IMPORTANT to use the slides and the content within and also other sources.
The second part of the question is related to the case study which I have attached.