Is there likely to be a difference in personality traits between Spanish individuals who readily purchase foreign-made products and those who prefer Spanish-made products?

How can marketers use the consumer ethnocentrism scale to segment consumers?

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Is there likely to be a difference in personality traits between Spanish individuals who readily purchase foreign-made products and those who prefer Spanish-made products?

How can marketers use the consumer ethnocentrism scale to segment consumers?

Leave a Reply

Your email address will not be published. Required fields are marked *