data-driven Web analytics
Organizations are better able to make decisions when data are available to facilitate the process. Research and discuss the various types of data-driven Web analytics
that are available and the purpose of each. Using your research, answer the following questions:
How does a business determine what analytics projects it should engage in?
What are the benefits of becoming a data-driven organization?
What are the implications of not having a Web analytics action plan?
How does a business determine what data have value?