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Get help for Franklin University MKTG 300 Assignment Help. The Cereal Aisle Analysis, Cereal Product Development Proposal, and Cereal Product Promotion assignments, are to be written as if you have been recently hired to work in the product development and marketing department of a large producer of breakfast cereals. Naturally, you begin by learning how breakfast cereal is retailed. In the Cereal Aisle Analysis assignment, visit a grocer and look closely at the different brands of cereal, their packaging, their placement on the shelves, and the behaviors of people as they shop. Your paper should demonstrate that you have made a careful observation, collected data, and then drawn upon your data and your readings to develop testable insights regarding the merchandising of cereal. 1. Carefully read this assignment and review your Week 1 & 2 readings. 2. Conduct an observational research study in the cereal section of a major grocery store in your area.
Learn as much as you can about the marketing of breakfast cereals from your observations. Discreetly observe customer behavior. How long does it take for shoppers to make a selection? How many packages does each shopper buy? What assortment do they buy? If two or more people are shopping together, which person is making the decision? Can you discern any patterns in shopping behaviors? Take notes on what you observe. To help you prepare for Cereal Product Development Proposal and Cereal Product Promotion, be on the lookout for new product opportunities. Are there market segments that are underserved? Are there products missing? Could product form or packaging be modified? 3. Write a two-page (plus attachments) business memo. Adhere to the Guidelines for Written Marketing Assignments. In 4 to 5 paragraphs, describe what you observed including any patterns you noted. Summarize the important data you collected. Note: With the limited data you gathered, you cannot draw accurate conclusions about customer behavior with regard to purchasing cereal. Limit this section of your report to what you observed. Do not make any extrapolations or interpretations.
Marginal: There are 27 different garden hoses of different quality, prices, and lengths at the Lowe’s I visited in Worthington. Older customers and younger ones looked at hoses and some people made some purchases. Some people looked but did not take anything off the shelf. Better: All of the hoses are sorted by expected life of the product, from 5 years to lifetime warranty, as well as by length, from 25 feet to 100 feet. There are comparatively few expensive hoses to choose from and only in lengths of 75 to 100 feet. All of the hoses are in one aisle, next to the sprinklers. The higher quality, heavier hoses are higher up on the shelves than the lighter hoses. The body of your report is a summary your observations. In contrast, the conclusions section should bring meaning and interpretation to that data. What insights do you believe can be drawn about the retailing of breakfast cereals? Without sufficient data to test them, these insight are just hunches.
It would be unwise for a business to act on a mere hunch. But a hunch can become the basis of a testable hypothesis. In a paragraph or two each, suggest your hypotheses about consumer behavior with regard to buying cereal. Identify the questions you would need to ask in subsequent research and the data you would collect to support or refute each hypothesis. For older customers, the high-quality (and heavier) hoses that they seem to prefer are apparently too high up on the shelves. Younger customers seem to have too many options to choose from–the selection of low-quality hoses may be redundant. There appear to be two main price categories that match the quality categories and within the categories the prices seem right but the selection and, in the case of hose placement for the heavier hoses, improvement seems needed. Example of hypothesis (within concluding paragraph): Age and income of customer appear to be strongly correlated to price sensitivity and desired product quality and features in the purchase of garden hoses.