OPIC: Vail Ski Resort in Colorado
b. Remember STP: Segmenting, Targeting & Positioning!
i. Clearly understand consumer purchase decision & key influences
ii. Consider the â€œBlack box?? consumer conceptâ€” many variables may go into the
purchase behavior and decision, but only one output seen (buy or not buy)
iii. How will you â€œsegment?? your consumers? Based on what?
c. Market Size
i. Based on info from situation analysis, what is potential â€œsize?? of your target market?
ii. Growth, demand trends, potential number of people