1. In your opinion, who do you think is the most important community in creating your museum’s brand? (children, visitors, staff, stakeholders, media, scholars, educators, etc.)
  2. In Marketing Art Museums by Blattberg and Broderick mention “the curatorial staff, who are the ‘product designers’ and ‘purchasing agents’ do little research to understand what the customer wants” (pp. 330), do you think curators have become more aware of their audiences and have learned to incorporate marketing skills in their exhibition planning? Explain why or why not.
  3. Is Social Networking Services (SNS) the “new” marketing strategy? Do you think SNS effectively helps the art museum?
  4. Do you think it is ethical to offer free admissions to employees of the media? Does free admission offer a more positive experience for the media employee?

 

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  1. In your opinion, who do you think is the most important community in creating your museum’s brand? (children, visitors, staff, stakeholders, media, scholars, educators, etc.)
  2. In Marketing Art Museums by Blattberg and Broderick mention “the curatorial staff, who are the ‘product designers’ and ‘purchasing agents’ do little research to understand what the customer wants” (pp. 330), do you think curators have become more aware of their audiences and have learned to incorporate marketing skills in their exhibition planning? Explain why or why not.
  3. Is Social Networking Services (SNS) the “new” marketing strategy? Do you think SNS effectively helps the art museum?
  4. Do you think it is ethical to offer free admissions to employees of the media? Does free admission offer a more positive experience for the media employee?

 

Leave a Reply

Your email address will not be published. Required fields are marked *