Internal Environmental Analysis/Strategy Analysis and Strategy Selection
Review an organization?s (SolarCity) objectives and goals and the key functional areas within the organization. Performing an internal environment analysis helps assess a firm?s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm?s strengths to overcome weaknesses. Students will then 1) assess long-term objectives, 2) identify and evaluate alternative strategies and 3) recommend strategies for a company to pursue.
(Power point presentation from previous completed assignment is attached for background information purposes)
Step 1: Create a double-spaced, 12-point font Word document. The final product cannot be longer than 16 pages in length, which includes all tables and matrices but excludes the title page and reference page. Those items identified in the technical analysis should appear under the appropriate heading in the paper. Do no use an Appendix.
Step 2: Follow the following format using these topics as headings:
? Title page with title, your name, the course, the instructor?s name;
? Create an introductory and summary paragraph. The Introduction should clearly and concisely convey the main points of the assignment?s requirements. A summary paragraph restates the main idea(s) of the essay. Make sure to leave a reader with a sense that the essay is complete. The summary paragraph is the last paragraph of a paper.
? Company Background/Information
? Internal Environmental Analysis
? Strategic Analysis & Strategy Selection
? Reference page
Students may use subheadings.
Step 3: In your paper, respond to the following:
? Background analysis including vision and mission statements and objectives
? Internal Environmental Analysis
? Corporate Level Strategy
? Business Unit Level Strategy
? Functional Level Strategy
o Explain how these strategies align with the company?s vision and mission statements;
o Assess the company?s interactions with its stakeholders, the organizational structure, the organizational culture, and communication/decision making among managers within human resources, marketing production, operations, finance and accounting, R&D, and computer information systems, which can be accomplished by viewing the company?s website, interviews, and surveys.
? Financial analysis for the last reported fiscal year:
o Use the company?s income statement and balance sheet to calculate key, but no less than 10 key financial ratios to the business. There must be a mix of the different ratios so that the ratios do not all come from the same category. Show the calculations.
o Using Excel or a Word table, record key financial ratios in the first column;
o Research the industry average financial ratios for the same ratios above and record in a second column. If you cannot find an industry average, then select another ratio;
o In the third column, indicate whether the financial ratio is a strength, a weakness or a neutral factor.
o Explain the results and compare and contrast the company financials to the industry.
? Technique Analysis: develop and explain an IFE, BCG matrix, Grand Strategy Matrix, and QSPM. The expectation is not to copy from the Internet but to develop one’s own. The various tools are to appear in the appropriate area of the paper and not in one section of the paper.
? Strategy Analysis:
? Identify and explain company strengths and weaknesses. Discuss success factors and what the company must do to perform successfully in the industry? Discuss what strategies would allow the company to capitalize on its major strengths. Discuss strategies that would allow the company to improve upon its major weaknesses
? Generate a minimum of three possible alternative strategies for the company;
o Identify and discuss cultural factors that should be considered in analyzing and choosing among the alternative strategies;
? Prioritize and explain the selection of alternative strategies
? Recommend the best one or two strategies among the alternative strategies and explain why these strategies are the best;
? In writing the analysis, writing in the third person. What this means is that there are no words such as ?I, me, my, we, or us? (first person writing), nor is there use of ?you or your? (second person writing).
? Students are asked to support the reasoning using in-text citations and a reference list.
? Students are expected to paraphrase and not use direct quotes unless citing the mission statement of a company.