Description
The?purpose?of?the?reflection?paper?is?to??make?sense??of?the?variety?of?clippings?that?now?fill?your
IMC?file.?You?have?been?collecting?examples?of?communication?tools?that?support?advertising,?public
relations,?and?integrated?marketing/branding?communication?programs.
In?approximately?3?(typed,?double?spaced)?pages,?DISCUSS?what?you?have?learned?from?this
experience?and?the?course.?This?discussion?should?address?the?following?items:
a.?What?have?you?learned?about?the?complexity?and?the?process?of?developing?marketing,?advertising,
and?PR?messages??(Be?specific?and?point?to??file??examples?that?illustrate?key?learning?points.)
b.?In?what?ways?have?your?views?of?advertising?and?public?relations?activities?changed?since?the
beginning?of?the?semester??
c.?What?skills?and?knowledge?do?you?think?are?needed?by?a?professional?working?in?the?areas?of
marketing,?advertising,?PR,?and/or?graphic?design??
book?used?in?class:?Advertising?and?Integrated?Brand?Promotion?(2015),
7th?Edition,?by?O?Guinn,?Allen,?Semenik,?and?Scheinbaum,

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Your email address will not be published. Required fields are marked *

Description
The?purpose?of?the?reflection?paper?is?to??make?sense??of?the?variety?of?clippings?that?now?fill?your
IMC?file.?You?have?been?collecting?examples?of?communication?tools?that?support?advertising,?public
relations,?and?integrated?marketing/branding?communication?programs.
In?approximately?3?(typed,?double?spaced)?pages,?DISCUSS?what?you?have?learned?from?this
experience?and?the?course.?This?discussion?should?address?the?following?items:
a.?What?have?you?learned?about?the?complexity?and?the?process?of?developing?marketing,?advertising,
and?PR?messages??(Be?specific?and?point?to??file??examples?that?illustrate?key?learning?points.)
b.?In?what?ways?have?your?views?of?advertising?and?public?relations?activities?changed?since?the
beginning?of?the?semester??
c.?What?skills?and?knowledge?do?you?think?are?needed?by?a?professional?working?in?the?areas?of
marketing,?advertising,?PR,?and/or?graphic?design??
book?used?in?class:?Advertising?and?Integrated?Brand?Promotion?(2015),
7th?Edition,?by?O?Guinn,?Allen,?Semenik,?and?Scheinbaum,

Leave a Reply

Your email address will not be published. Required fields are marked *