Marketing Metrics

? Marketing Metrics Overview

? Application to Fictional Company

Athletics Supreme is a company that has been in business about 10 years selling a variety of athletic equipment. They have observed the growing interest in sportswear and would like to expand their product offering to include a line of sportswear and possibly other related lines. Their goal is to provide their customers with ?one-stop? shopping opportunities, maintain their brand identity, and still maintain a profit

Marketing Metrics

? Marketing Metrics Overview

? Application to Fictional Company

Athletics Supreme is a company that has been in business about 10 years selling a variety of athletic equipment. They have observed the growing interest in sportswear and would like to expand their product offering to include a line of sportswear and possibly other related lines. Their goal is to provide their customers with ?one-stop? shopping opportunities, maintain their brand identity, and still maintain a profit