1. Using the case Kingfisher B&Q, shed light on how the CAGE framework can be used to compare markets from the perspective of a particular company.
2. Discuss the role of AAA strategies in the development of Kingfisher (B&Q) in China. What AAA strategies should Kingfisher adopt to capture a major share of business in the Chinese market?
3. In your personal life, what is the country where you wish to visit for your vacation, and why? What factors of the CAGE framework have influenced your decisions?

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1. Using the case Kingfisher B&Q, shed light on how the CAGE framework can be used to compare markets from the perspective of a particular company.
2. Discuss the role of AAA strategies in the development of Kingfisher (B&Q) in China. What AAA strategies should Kingfisher adopt to capture a major share of business in the Chinese market?
3. In your personal life, what is the country where you wish to visit for your vacation, and why? What factors of the CAGE framework have influenced your decisions?

Leave a Reply

Your email address will not be published. Required fields are marked *