Create a new product that will serve two business
Assignment Target-Market Strategy (Benchmark Assignment)
Due Date: Jun 21, 2015 23:59:59 Max Points: 80
Create a new product that will serve two business (organizational) markets.
Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, applies marketing concepts to improve competitive advantage, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your product will be successful, given your market strategy.
Include an introduction and conclusion that make relevant connections to course objectives.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.