Marketing Book report
**The book can be read by signing into google with the email firstname.lastname@example.org and password heidi2014
Go to google books, my purchased books and you should see Positioning the battle for your mind.**
Your book report will be a conversational narrative. Within your report, please plan to include:
– A discussion on the key points of the book. At least 2 quotes from the book to highlight key points you want to make. Please refrain from quoting extensive sections of the book. This essay should be in your voice.
– Apply at least 2 concepts we have discussed in class to the topic of the book. These should be incorporated into your report and footnoted.
– An explanation about why this topic is important to know as a marketer and how it can be used effectively
– Who in particular would benefit knowing and using the concepts in your chosen book? Why?
– What you personally found helpful or very interesting.