Marketing Book report
**The book can be read by signing into google with the email stefanihainsworth@gmail.com and password heidi2014
Go to google books, my purchased books and you should see Positioning the battle for your mind.**

Your book report will be a conversational narrative. Within your report, please plan to include:

– A discussion on the key points of the book. At least 2 quotes from the book to highlight key points you want to make. Please refrain from quoting extensive sections of the book. This essay should be in your voice.

– Apply at least 2 concepts we have discussed in class to the topic of the book. These should be incorporated into your report and footnoted.

– An explanation about why this topic is important to know as a marketer and how it can be used effectively

– Who in particular would benefit knowing and using the concepts in your chosen book? Why?

– What you personally found helpful or very interesting.

 

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Your email address will not be published. Required fields are marked *

Marketing Book report
**The book can be read by signing into google with the email stefanihainsworth@gmail.com and password heidi2014
Go to google books, my purchased books and you should see Positioning the battle for your mind.**

Your book report will be a conversational narrative. Within your report, please plan to include:

– A discussion on the key points of the book. At least 2 quotes from the book to highlight key points you want to make. Please refrain from quoting extensive sections of the book. This essay should be in your voice.

– Apply at least 2 concepts we have discussed in class to the topic of the book. These should be incorporated into your report and footnoted.

– An explanation about why this topic is important to know as a marketer and how it can be used effectively

– Who in particular would benefit knowing and using the concepts in your chosen book? Why?

– What you personally found helpful or very interesting.

 

Leave a Reply

Your email address will not be published. Required fields are marked *