Marketing Strategy and Implementation Continue with the Groupon case study .
Consider these elements as you write your paper:
Structural Issues Tactical Marketing Activities (Include the table in your Marketing Plan Worksheets) Evaluation and Control
Formal Controls Informal Controls Implementation Schedule and Timeline Within your paper/analysis be sure to address the following:
Include a title page and 2-3 references. Only the body of the paper will count toward the page requirement. Only one reference may be located online (not Wikipedia) and the other references must be located in the Grantham University online library. Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should be written in APA style. Please see your instructor for any further instructions. Note: A complete layout of the marketing plan can be found in the Appendix of the text.