THE BUSINESS IS GOING TO BE A MOM AND POP PIZZA SHOP
Resources: Marketing Plan Checklist, Main Slide Deck, Supplemental Slide Decks
Please write a 4-6 page paper detailing the various aspects of the marketing plan. When crafting a marketing plan, there are a number of issues the team should understand. More specifically, there are two (3) broad categories the team needs to understand (and try to answer) during the initialization phase of the introductory stage of the product life cycle. These questions are broadly assembled into three (3) categories:
- Questions about your customers;
- Questions about your product;
- Questions about your advertising.
The more of these questions the team can answer, the greater the ability that the angel or institutional investor will give the team financial resources to get the new venture started.
These three questions resolve issues in: marketing research, segmentation/targeting/positioning, Branding/Brand Personality/Brand Life Cycle, Pricing for Product/Service, “Richness” of product/service, Channel Decisions, Promotional Activities including advertising creation, management, and evaluation, and sales management & evaluation.
Format your paper using APA guidelines. The Cover sheet, references page, and any visual aids you may use to provide support to your central thesis are NOT included in the page count.
Include a minimum of three (3) peer reviewed sources that you will find in the University’s Library. Sources used must conform to academic rigor. If you do not know if the source you want to use is academically rigorous, then please ask.
Attached is a copy of the checklist