MGMT 659 – Strategy Capstone

The three questions integral to a company’s formulation of a strategic plan are: Where is the company now? Where does it want to go and how does the leadership get it there? The Final Project for your Capstone course provides you with an opportunity to choose a company, conduct a strategic analysis, and present a detailed plan for its growth and development.

One of the goals of this Final Project is for you to cull all you have learned from your Graduate program in order to both showcase your cumulative learning and inform your strategic analysis of your chosen company’s current state in a range of functional areas. After completing your strategic analysis, you work to create a plan for the company. This plan should include how to capitalize on opportunities for continued or expanded growth and development and determine a direction for the future.

You may use the company for whom you currently work, or one in which you can find ample research and access to individuals whom you can interview. – I am Suggesting Bank of America for this project, However if you have an another suggestion please let me know

As you work through this project, do so from the perspective of a C-level manager in the company. Your Final Project should include the following:

• 29-30 APA formatted pages – see details

• Executive Summary and future growth opportunities

• Minimum of 12 industry and academic sources

• Minimum of two graphs and/or charts

Prior to the start of Assignment: – 1 Page

• Choose a company on which to focus your Final Project – I am Suggesting Bank of America for this project, However if you have an another suggestion please let me know

• Submit the Final Project Proposal Template outlining the focus of your project.

Section 1: Final Project – Environmental Analysis and Current Performance

Develop a 4  APA formatted paper (with at least 5 references and 6 citations) providing an environmental analysis and a snapshot of your chosen company’s current performance. Be sure to address the following:

• Vision

• Mission

• Goals and Objectives

• Current strategies

• Environmental Analysis-economic, sociocultural, technological, political, including opportunities and threats that currently impact the company

Section 2: Final Project – Industry Analysis

Develop a 4 page APA formatted paper (with at least 4 references and 5 citations) including an analysis of the industry in which the chosen company does business. Detail the company’s structure, its evolution, and its competition. Also, explain the company’s current competitive landscape and its positioning within it.

Section 3: Final Project – Company Analysis

Develop a 5-page APA formatted paper (with at least 4 references and 5 citations) providing an analysis of your chosen company . Include financial information illustrating the health of your company and your assessment of how well it is poised to take advantage of future opportunities. Be sure to explain, in detail, your company’s strengths and weaknesses as related to the following business functional areas:

• Structure

• Resources

• Policies and Processes

• Staffing

Section 4: Final Project – Strategy Options

Develop a 6-page APA formatted paper (with at least 5 references and 6 citations) explaining your company’s strategic options from both the corporate and business unit perspective. Be sure to illustrate how you think these options can accelerate, or rejuvenate, your company’s position within its industry’s competitive landscape.

Section 5: Final Project – Strategy Evaluation

Develop a 6-page APA formatted paper (with at least 5 references and 6 citations title page) briefly contextualizing the strategy you chose to evaluate. Then detail the tools and techniques you would use to evaluate that strategy. Finally, suggest ways of improving the strategy to support the company’s continued growth and development.

Section 6: Final Project – Legal and Ethical Issues

Develop a 3-page APA formatted paper (with at least 2 references and 3 citations) indicating your company’s values and future vision. Then detail the legal and ethical issues surrounding your company. Include any regulatory issues that might impact your company’s future or hinder any strategy you may have proposed. Be sure to address the following:

• History of legal issues related to the company/industry

• Regulatory environment in which the company operates

• Company values as related to its future vision

Section7: Final Project – Executive Summary, Future Options

1-2 page The rest of your Final Project should support your Executive Summary. The final piece of the Project is your analysis of the future opportunities your chosen company should pursue and is the culmination of your research.

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