MNCs of emerging economy
Using an example of an MNC from an emerging market, present an analysis of the firm-level and country-level factors that have contributed to its success and/or failure. What are the main lessons international business managers can learn about the interplay between firm and country-level factors in achieving success?
At a minimum, this essay will reference 10-15 reliable academic sources (including journal articles and textbooks) identified by the student, in addition to the textbook. Please use the LTU Harvard Referencing style. Guidelines are available at https://www.lib.latrobe.edu.au/referencing-tool/Harvard