Assignment 2: Discussion Question

Consider your most recent major purchase. It may have been as large as a home or a car, or as small as a new television, stereo, or furniture.

Using the consumer decision model discuss the factors included in your input and decision processes.

Discuss your post-purchase reaction (positive/negative) and how it could have been improved by the marketer. If positive what did you do to ensure the outcome will be a good one; if negative, what happened and what will you change to improve the outcome in the future?

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