1. Describe the movie rental industry in 1997.  What strategy did Netflix use to enter it?  How did this strategy change over time (what caused each change)?  Were these changes well planned or did Netflix just try different things and see what worked?
  2. What are some of the ways we categorize different types of innovations?  What type of innovation did Netflix introduce to the industry (explain your answer)?  What type of innovation is VOD (explain your answer)?
  3. Explain the role Adopter Categories and Diffusion of Innovation played in the Netflix story?
  4. Why do you think Blockbuster didn’t recognize the threat that Netflix posed?  How would the story of Netflix vs. Blockbuster have been different if Blockbuster entered the market sooner? Be specific.

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  1. Describe the movie rental industry in 1997.  What strategy did Netflix use to enter it?  How did this strategy change over time (what caused each change)?  Were these changes well planned or did Netflix just try different things and see what worked?
  2. What are some of the ways we categorize different types of innovations?  What type of innovation did Netflix introduce to the industry (explain your answer)?  What type of innovation is VOD (explain your answer)?
  3. Explain the role Adopter Categories and Diffusion of Innovation played in the Netflix story?
  4. Why do you think Blockbuster didn’t recognize the threat that Netflix posed?  How would the story of Netflix vs. Blockbuster have been different if Blockbuster entered the market sooner? Be specific.

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Your email address will not be published. Required fields are marked *