Using Social Marketing to Deliver Nutrition Education

The Centers for Disease Control and Prevention provides detailed information, training, tools, and resources for planning social marketing campaigns. Review the information on this site in order to add to your knowledge of social marketing:

http://www.cdc.gov/nccdphp/DNPAO/socialmarketing/index.html#Other%20Resources

After reviewing the textbook readings for this week and the information on the CDC website, provide your response to the following discussion questions:

How would you plan a social marketing campaign for the problem that you identified for your final project? In your answer include information for each of the five P’s of social marketing intervention planning:

  • Product
  • Price
  • Place
  • Promotion
  • Positioning

 Your initial posting must be 250 words (not including the full references) and follow APA guidelines. Be sure to support your work with specific citations from your resources and supplemental readings. You may include other scholarly sources to support your work.

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