The following are the requirements for this oralpresentation:
1. You must select an existing product and create a salespresentation for that product.
2. You must include a minimum of three sources/references which must be locatedin the EC Virtual Library, such as reputable ebooks, peer-reviewed articles,magazines, journals, or other support materials. Do not include Internetresources for this assignment, unless you can make a compelling case for theinclusion to your instructor. Properly cite all resources in APA format.
3. Your presentation must be at least 5 minutes in length. Limit yourpresentation to a maximum of 10 minutes, when possible.
4. You must deliver the presentation extemporaneously (using index cards),rather than reading from a manuscript or memorizing a speech.
5. Use appropriate business attire to deliver your presentation in aprofessional manner.
• For this module, you will follow the instructions in McLean’s chapter oncreating an outline for your upcoming presentation. Please review the guidancefor creating an outline in Tables 12.4 and 12.5 within the text. Thisassignment will help you to prepare for your sales presentation. The followingis a sample of what a good sales speech outline should include:
Sales Presentation Outline
A. Attention Getter – Describe a scenario in which the product might be needed. This should engage your audience and make them want to listen for more. This can be a great place to include your required sources.
B. Link to Topic – After you have delivered your attention getter, it’s important to clear transition from your attention getter to your speech. In this case, you want to clear link from your attention getter to the product you are selling.
C. Thesis – Briefly tell your audience what product you are presenting and how it will impact their lives.
D. Preview – A preview clearly lays out what the main body points will be. Your preview should clearly align with Point #1, Point #2, and Point #3 below.
Transition Statement – Provide a smooth transition from your introduction to your speech body.
A. Point #1 – Establish Need for the Product
Describe the personal and/or societal need for this product. What problems are addressed through use of the product? What is unique about the product? Why would anyone want this product? (These are all potential subpoints.)
Transition Statement (now that we’ve talked about point #1, let’s talk about point #2.)
B. Point #2 – An Explanation of the Product Itself
What is the history of the inventors/manufacturers of your product? How long have they been around? Do they have a well-known record of excellence or are they new and innovative? Describe the product in detail: What is it made of? What are its specific uses? How does it overcome the problems identified in Point #1? Does it come in different sizes, colors, flavors, etc.? (These are all potential subpoints.)
Transition Statement (now that we’ve talked about point #2, let’s talk about point #3.)
C. Point #3 – Comparison & Call to Action
Why is your product superior to others on the market? Be specific, name names. Tell your audience where your product can be purchased and how much it costs. Tell your audience to buy the product! (These are all potential subpoints.)
Transition Statement – Provide a smooth transition from your speech body to the conclusion.
A. Review – Restate your three main points.
B. Emphasize – Link back to your attention getter to close the circle.
C. Conclude – State the residual message you want to leave your audience with.