The memo should answer the Discussion Assignment question. In addition, they should apply concepts from the readings. Your answer should be logical and supported by facts from the case or facts you research on your own. Do not present a summary of the case, but instead offer a well-supported evaluation using case information and incorporating concepts from the readings. Remember to cite any work that is not your own.
These memos are to be approximately 1 page in length, single-spaced with minimum 10-point font. They are to be submitted on Turnitin. Read all files that attached below and answer the following questions.
Discussion assignment: Go to a retailer that sells TVs. What are the key differences you notice between different models & different manufacturers (try to compare TVs in same price point)? How important are these differences in consumer purchase behavior? Based on your experience and the readings, why has Sony struggled to compete in TVs in the past decade while previously it dominated TVs? If you do not know anything about TVs, ask a sales associate for explanations.
- In your write-up, note which retailer you visited and the location (online does not count).
Reading: “Flat Panel, Thin Margins” (Business Week online, 2/26/07) http://www.bloomberg.com/news/articles/2007-02-25/flat-panels-thin-margins