Southwest airleines case studies

10 Important bullet points on the Southwestern Airlines case study that can be put in a Powerpoint presentation. Please add notes for each bullet point and also Pose 3

questions for the audience. Paper should clearly and explicity relate the elements of the case to pertinent materials/concept about organizations you find in various

chapters of the text I attach. this is all done in word and please make sure that the bullet points also tie back to the concepts in the chapters i sent as research

please.

MBA 690 Cases Spring 2017
2/13 Case 1: Staples
3/20 Case 2: Starbucks
Cases

An approximately two page double-spaced, typed case write-up will be handed in by every student for each of
the two cases listed in the schedule. All case write-ups are due at the beginning of class on the date that the case is
discussed. LATE SUBMISSIONS WILL NOT BE ACCEPTED. If you know that you will be absent on the night of a case,
it is your responsibility to email it to me before class.

Using the cases for background information, research the current situation for each company. Do not base
your response solely on the data contained in the case. Based upon your research, what is currently the si_ngl_e
most important issue (either a threat or an opportunity) facing the company? Justify and support your answer
using analysis of relevant data. Why is this the most important issue? There are a number of issues facing the
company and part of the challenge to choose the single issue that you think is most important. Why will this issue
have a greater impact on the company than any other single issue? An excellent paper will clearly identify a single
issue and provide strong support for the case that it is the single most important issue currently facing the
company. An average paper will identify a current issue, but provide weak or little support to justify this choice. A
poor paper will not clearly identify a single current issue, or will only use the case data, and little to no support is
given.

What is your recommendation to the company for dealing with this issue? – be specific and avoid ���magic wand”
solutions. How and why will your recommendation work? What, if any, are the potential risks of your
recommendation – i.e., what if it doesn’t work?

CASE 7 , SOUTHW an
rout! ofzitigatiOne years S EST AmuNES 1
l, launch a new Tex had th’w eemingl 459
a. Southwest Ami” as airline arted [hi endleSS
Commission app es. The T��xto be knoplan to th
M competitio S by inc applic .”auzic ghts an was able
forth ���mbe f���tlon – S 1om d had – to Offer low
the ro . efi . nt a . In ers – , aChle fares
P Ceedm rSt t trim 1963 – . -Wuh . Ved gre and ire
A, . gs all lme’ es . ,b alrh the s at po ulv A . . Clue���
f Court, which u the wa tn deed facing n Ut th ne market tlmu1u5 of C P 0 arlty with ���g 1
vor on May 13 “animouszy to the T des Stret ew e World. Wh had beCOme 1h ompcntion. the Cali} cu?-
W seTVice? y COUIdn���t TeXac mOSt highlv developognyl
i oath���, emf On m ssuvpon m�� 5a m
t ��� , m r
s’ . when the UHS Su estsfa- familial- WF CompatitiVe f e Llnd Of
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a b – St S (h tated ten la m Tcx- �� ~ v.
find hngahon nea y ehlnd fOUnd eTe-���ias mo���: lu . by the a ‘ te���af���d sched . “5- hues
f��� capital, but was g SmCe exha Sonthwe get the d the Service Wm��� made their��� fl���gh���S Where a: we” flyin’g
causeits attom able to Co��� QSted its 0 st? financ, clays tail-end as memy an afrea��� money. short he CAB-Vega;
L A {be legal costs liy, determinedtmue the Iggma] $54580-ghe YOrk of figment of a lgil’thought, existing ���juymtrastate
f; I ��� 1mSelf net lgaf w 4 i mnea – get fli h , . lnmarilr
The law . to 10��� Ion n Kc] pOhS f g t Lom . 5 as a
yer Wa 5e,agr onlv be th leher CO ��� or CXalnple lng In fTonfl N
o c elleh SOrb rel’ fOCus o – at Texas w
KCHEher had f. ame to S er, a t ���able se – n the mtr as ���PC fc
f. ~, ust be . an A ranspla signed W���Ce at a as���ate passe , n a��� airline
Jug a new airline b en mtrod ntonio I med N ‘ 10 meet reduCed f flgcr. offer’m
Heed 0 pr’ – eW Senge . the ne d. are and 0 g gum;
idea that a y his c], tot . dchce ~ rs COm – e S Of lo n a schw
j .largest markectzmmercial aeilrlltj Rollin Khiigldea of crleaaxz. a. lAfter tgizgelzfrom far-offiiligtivelers rather���fizf dc-
mi h me x . zwh ��� ���P an ~ 333��� of ‘- . ” ��� ms���
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a In d e to g- TeXa a an ���nOne v B lanageme n- SOuth\,_ ‘ a
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f er rla . mj y [Le the en the n. no ) lad n
���HOUSIOH, and SasnreApreSenting ilhg��eTOn a coxciizil���rh mas- Mugfeosqngcfs quicklyLi���Se’ Stuprcme COJTTFA?YTCS~ and n?)
i cal but as th . ���tonic; I – . eXag ~ – ���1 flapki w- ���_ ���~ Outhwe – ��� n to work , 6C initgf
e dxscu – ‘ 11111311. ��� Cnles or r n�� 113 vetcrr S���Spregide . and hired ; ���Or.
B) One accouflt SSIOn progre 5a Kelleher W 1 Dallax 31���qu Cm of the airline m)��� Jammm 1971 M. Lamar
ment d ‘ ��� Kelleh – Ssed s – as Ske ‘ POSSesqed bUSmCSQ -Mus.e,
S ‘thKel wlth the wOrd er S ultima; 0 dxd hiq in Ptl- entrepmmur ~ the brash and d��� named a? rm a was a
l- e leher a 5, ���Rou’ e ���3st ��� ere���- Wm ��� ���mater��� ���Gunt-
f percent diSCOugrfteebd IO do the ilzivtyou���re Crazj gar? Ce- Commisliotse cenificate from Pblamem Of an
work for free ��� ut he wOund 131 legal Wo34 fet 5 do bank accoun as Southwest���s ( the Texas A9-
In Q. up doin or a 25 raiSe $ q t down to $ mly Va���uam) – mnautiCS
eXPIOrlng the f o g ���Inch of F 14.5 minio 142, hiuse _ ‘ L’ aSSet and
SCal���Chtumed u eaSlbility of th the , or his mafia n through the mmchow man. ‘ ‘ ���S
outlandish ideap ETC intriguing aSpe project, Kellehe – mdUStry vetegimem team, Muszale of promisflortjged m
BOaI-d th ‘ e lCher k eCtS Of K , r S re- OI’ bee ���S, mOSt of put tOgeth .., N ‘ ���Ot35.
8 fede new th . mg 5 Seemi n Cut 1005 Whom h- – – u 3 gro
theam; ta] regulat at the C��� fl ���gly have c] – e by old-r . dd emthe- . ���P Gt
���CS ha OW bod W Aeron – almed th me alrl’m 1 ���Tire-d f
3mm sinc�� begofigtvsuthoriZed thyetgraet hfld jurisdictiosgscs Sis-d by Other 331311; the top peczi’ebfiusle iS rcport��ijoig
the CAB Orld W3 ���1011 of a er mg Such a 1 5- ���1 figur d e fired h.
wast r H- Inde new ma’ pre Ousy