Strategy of internaional Business
Introduction:
Definition:
Body: (Interdependence, competitive advantage, changing market)
Steer it towards your business
2 pages:
1. What global trade looks like today (2015)?.. related to your product such as cars, energy etc.
2. Regionalization

2 pages:
Reasons to become international? (Reactive, Proactive, internal, external factors) [Lecture 1]

4 Pages:
Market entry (example Vernon Product Life Cycle)
1. What is your strategy?
2. Discuss it
3. Link the Strategy to your product (is it launching or emerging? )
4. Key strategic decisions (Talk about the decision making done in the history for some companies that is related to your product) >>> Not date history but decision making
3 pages:
Target Market
1. Describe the country you entering in (mix PESTEL with customer behavior)
2. Competitions
3. Consumer Behavior
4. Demand
5. Risks (country risk & commercial risk)
6. Techniques to be used SWOT analysis
Conclusion:

References:

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Your email address will not be published. Required fields are marked *

Strategy of internaional Business
Introduction:
Definition:
Body: (Interdependence, competitive advantage, changing market)
Steer it towards your business
2 pages:
1. What global trade looks like today (2015)?.. related to your product such as cars, energy etc.
2. Regionalization

2 pages:
Reasons to become international? (Reactive, Proactive, internal, external factors) [Lecture 1]

4 Pages:
Market entry (example Vernon Product Life Cycle)
1. What is your strategy?
2. Discuss it
3. Link the Strategy to your product (is it launching or emerging? )
4. Key strategic decisions (Talk about the decision making done in the history for some companies that is related to your product) >>> Not date history but decision making
3 pages:
Target Market
1. Describe the country you entering in (mix PESTEL with customer behavior)
2. Competitions
3. Consumer Behavior
4. Demand
5. Risks (country risk & commercial risk)
6. Techniques to be used SWOT analysis
Conclusion:

References:

Leave a Reply

Your email address will not be published. Required fields are marked *