Strategy of internaional Business
Body: (Interdependence, competitive advantage, changing market)
Steer it towards your business
1. What global trade looks like today (2015)?.. related to your product such as cars, energy etc.
Reasons to become international? (Reactive, Proactive, internal, external factors) [Lecture 1]
Market entry (example Vernon Product Life Cycle)
1. What is your strategy?
2. Discuss it
3. Link the Strategy to your product (is it launching or emerging? )
4. Key strategic decisions (Talk about the decision making done in the history for some companies that is related to your product) >>> Not date history but decision making
1. Describe the country you entering in (mix PESTEL with customer behavior)
3. Consumer Behavior
5. Risks (country risk & commercial risk)
6. Techniques to be used SWOT analysis