The individual writing assignment tasks you to find direct competitors in a product category. Let’s be sure you understand what direct competitors are and how they differ from indirect competitors. Again, you may have to refer to some of the reading resources to understand the difference between direct and indirect competition. Here’s a hint: McDonalds and Burger King are direct competitors. Taco Bell is an indirect competitor to both of them.
Give me one product category and identify at least one direct competitor and one indirect competitor. Be sure you don’t repeat what another classmate has already posted. And, just in case you disagree with someone’s posting, be sure to give us your take, thoughtfully and supported with evidence. You can also enhance someone’s post; maybe you can think of other direct and indirect competitors in the same product category.
Based on the following:
Product category: Nike
Direct Competition: Adidas
Indirect competition: Olukai/Teva