Project: Report on a Twitter
Transnational Popular Culture Phenomenon
The Purpose of the Assignment
The purpose of Project Two is to research, analyze, and synthesize information on the transnational flow of a particular pop culture phenomenon of your choosing. The transnational aspect of a popular culture phenomenon requires the negotiation of different values, assumptions and tastes. Questions to consider when exploring the transnational aspect of a popular culture phenomenon include the some of the following: What makes a popular artifact from one culture “cross over” to other cultures? What makes the artifact popular in the first place? Why are people drawn to artifacts from certain countries? Why do people seek alternatives from other cultures? What ideological, social, cultural, political, economic, and/or historical factors affect the popularity of an artifact in different countries? What makes one artifact internationally appealing while other artifacts from the same country do not gain the same kind of popularity? How does the success of one artifact open the door for other artifacts from the same country? (For example: many people may not have heard of K-pop before Psy’s video became so popular.)
Your assignment (what you must do)
Write a report that analyzes a transnational cultural artifact. Your chosen pop culture artifact should be something that has moved beyond its national boundary. You will perform research to explore the criteria that help explain what makes this cultural artifact popular in one context and consider how the same criteria may or may not apply to another context. Once you have identified your artifact, research the literature to find out what has been said about the artifact and its reception–both within its original cultural context and in other countries. The literature may include various media, including newspaper and magazine articles as well as blogs, parodies, and comments on interactive websites. You may even find articles about the artifact in academic journals. You may not cite wikipedia.org, although you may look into wikipedia.org to see what sources the authors have cited and then explore those sources for yourself to see if they work to inform your work. Then, using the sources you have identified, as well as your own analysis of the artifact, write an article that describes the artifact and report how and why it has become an international cultural phenomenon. You should incorporate outside sources (logos) in order to establish your credibility (ethos) as an academic writer and appeal to your readers’ interest (pathos).
Presentation: There is a presentation component of this assignment. You will present to your peers your Digication portfolio while it is in the process stage. Your presentation is worth 5 percent of your semester grade.
Through this project, you will learn to:
- Use discussion with peers to explore and develop ideas
- Synthesize ideas and information from multiple sources
- Engage in research in multiple venues, such as the library and internet resources
- Explore an idea from multiple dimensions
- Analyze an artifact (object, concept) by developing or exploring criteria
- Present your ideas and analyses
- Consider the implications of your analysis
For this project, you will write for an anonymous, online public audience. Like you, they might be researchers who intentionally look for criticisms about their chosen interest. Alternately, they might be online readers who “stumble” onto your work through a random search. Either way, you must employ the appeals to rhetoric in your work. In other words, you must compose an article that appeals to their interest (pathos), makes you appear to be a credible writer that readers can trust (ethos), and provides facts, data, and other forms of evidence (logos) to support your claim about your transnational cultural phenomenon (which, by the nature of its popularity, will likely appeal to kairos).
Stance: You are a student author who seeks reliable information and composes a report from people who want to learn something about your chosen TnPC subject from you.
Writing process steps:
Introduction: First, identify your chosen cultural artifact and to explain its transnational status.
Contextual paragraph: Next, provide a detailed description of the artifact and how it has been received in different cultural contexts
Body paragraphs: write report, using evidence, of where, when, how, why and for whom your TnPC is popular.
Penultimate Conclusion: Using your own thinking provide a summary paragraph that gathers together all the supporting evidence and add any final thoughts you may have about your TnPC.
Addendum to Project Two Assignment Sheet
Minimum number of resources: 10
Minimum number of resources obtained through ASU library databases: 2
Notes: all non-ASU library database resource found on the WWW must be hyperlinked from Works Cited. That means hyperlinks cannot be visible as urls, but embedded in the citation’s title.