The student will use Galileo and other research resources to demonstrate an understanding of the topic.
The assignment is to research the topic and write a 2-page (500) words) essay (APA format) citing three sources and two “christian” biblical sources. The research topics will be current and real world applications of marketing.
TOPIC: Using Galileo, go to Fortune Magazine?s ?David vs. Goliath? column. Choose one of the?Davids? profiled and suggest the strategy you believe will help this entrepreneurial company overcome the ?Goliath? in their industry.