Most Internet marketers worth their salt know how effective articles can be to generate promotion for their web sites. The major problem for many is simply writing the article. This article shows you the exact steps I usually take to construct an article to achieve maximum publicity for my web site. By following this model you will be able to do the same quickly and easily. The very first stage is to get the basic theme of your article. The inspiration for my own articles often comes to me when I am ‘switched off’ and doing something completely different. The theme for your article should be closely linked to the theme of your web site, in order to attract targeted prospects. At first this is only a rough introductory paragraph or two, and I do not worry too much about the exact wording at this stage. My introductory paragraph(s) simply tell the reader what the article is about.

I usually write my first idea of a title for the article at this point too. I brainstorm the major points I want to cover, and write them down, one after the other. I do not worry about their order, my major concern is getting the ideas in my head down on paper. I may even write down the odd sentence or paragraph to back up each point. Once I’ve got the basic outline, I look at the order of the points I am making, switch them around if necessary, and make sure I have written down everything I want to cover. This is when the real meat of the article is written. Each of the points I have briefly written down before need filling in. I need to explain what I mean, and go into further depth. You should not fill your article with affiliate links to sites you want to promote, nor link to your own web site unless absolutely necessary. Publishers do not like it and many will ignore your article.

If you want to link to a quality in-context resource, link to the main web site URL instead. You get ample chance to link to your own web site via the resource box at the end of the article (more details below). Also do not make any part of your article sound like an advert. Publishers are looking for quality articles that will be appreciated by their subscribers, not solo ads for your web site. You have plenty of room to link to your own web site in the resource box. For the maximum chance of your article getting published, you are looking at an ideal length of around 800 words. I would also ensure it is not less than 600 words, or more than 1000 words – although I must admit I do occasionally write longer ones. Remember at first this is just a draft. I never expect it to be perfect straight away – I just get my words down and my points across.

Once I have got the main body of the article in place, I go back over it and revise as necessary until I am happy with the content. Many authors struggle with this part, but there really is no need. The resource box goes right at the end of your article, and provides some information about the author. Think about the reader of the article – they want to know more about who wrote the article. I include a bit of information about myself, and provide a link to one of my web sites that has some relevance to the article. Ideally a resource box should be brief and contain just two or three sentences. For an example, see the resource box at the end of this article. Some authors attempt to cram the resource box with more than one link. Rather than achieving more promotional power from their article, it actually has the reverse effect by turning off the publisher, who may have otherwise published your article, and confusing the reader.

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