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You are creating a zero-based budget for a family reading fair.
The fair is for 500 families. It is being held in 200 ABC of the Student Center at Temple University.
Get 300 students enrolled in the summer reading program.
Create lifelong readers.
Enroll 100 family member is the ESL (English as a Second Language) reading program.
Name and explain 5 specific potential revenue sources. Make the sources specific to this event. Be creative, but realistic!
1, 1. Volunteer Program: We will offer the volunteer position for
Temple University Students. It is not only do good to us to save money
from hiring staffs, but also benefits to Temple students to enrich their
2. Food and Beverage: We will provide various food and beverage to participators and we will make profits from it.
3. Membership Program: Families can spend money to join our
membership program, in which people are freely use our resources and
enjoy our services. For example, our members can rent book without pay
any fee and also can take home.
4. English training program: Due to there are many ESL families
participate our events, we will introduce our English training courses
to them, where people can promote their English skills to read book
without language berries.
5. Book recycle and used book sale: We provide book recycle services,
which help people deal with the used book. Meanwhile, we also sale the
used book to people who don’t want to buy the new one, especially for
some rare book and expensive book. We can make profits from the price
difference of the book recycle services and used book selling.
1. Sell tickets for entry to the fair ($3 for kids & $5 for adults).
2. Find a vendor that will donate food & beverage and then sell it to the attendees.
3. Have a raffle for the attendees ($2 per entry). It might save money to have a donated prize from a restaurant/store/etc.
4. Sell donated books/bookmarks/etc. for cheaper prices.
5. Advertise mostly online (Twitter/Instagram/Facebook/Web pages) because it is cheap and reaches a lot of people.
1. , Merchandise Sales: Setting up booths around the fair
that sell merchandise such as t-shirts, water bottles, hats, etc with
the reading program named displayed on to it can be a potential revenue
source. People at the fair may be excited about the program and want to
buy merchandise to show it off.
2. Ticket Sales: Charging a small entry/ticket fee for the
fair can bring in revenue to help pay for the costs that it took to have
the fair. The ticket fee can be around five dollars per person.
Charging an entry fee can help to pay for the cost of the room at the
Student Center. The small fee can also allow to get exact numbers and
prepare for the number of people coming to the event.
3. Online/Print Advertisement: Using social media, email
chains, and displaying flyers around campus can spread the word of the
event and the summer reading program. Using advertisement can draw more
people to the event which can lead to more people signing up for the
programs. Along with online, supplying and handing out brochures about
the program at the fair allow for more guests to learn more about the
program. Learning more information through a brochure can contribute to
the number of people enrolling for the program at the fair.
4. Sponsorships: Finding local businesses and supporters of
ESL reading program and the summer reading program to donate money to
help run the event in exchange for an advertisement and shout out of
their sponsorship. The sponsorships can display their company names
throughout the fair to show that they are supporters of the ESL and
summer reading program. The sponsors can assist in helping others sign
up for this program.
5. Volunteer/Student Staff: Since the event is taking place on
Temple University’s campus, seek student volunteers to help run the
event. Using student volunteers can ensure that the ESL program and
summer reading program does not have to pay for staff. Along with using
student volunteers, the students can often time receive credit or
industry hours for volunteering.
4， 5 Revenues:
1. Registration fees: Either from people signing up for the event at
Temple or from getting students enrolled in the summer reading program.
2. Advertisements: The program can have sponsors for the event that
can bring in revenue or have companies pay to advertise someone
education related during the event.
3. Concession Sales: Have food, snacks, beverages, etc. for sale to
bring in income and maybe have people stay longer since they will have
4. Parking Fees: Set up a designated Parking lot for the event right
near the event and charge a small amount ($5-10) to generate revenue.
Since parking is hard to come by on campus, many people will be
interested in having accessible parking.
5. Rent/Sell Books or other educational items: Have people donate
books/ educational items to the event and then sell them for very cheap
($2). This can bring in additional revenue and also make more people
interested in signing up for the summer reading program.
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