The Impact of Pricing
- Price is the only element in the marketing mix that produces revenue all other elements represent costs.
- How do price decisions affect the other three P’s? Select a product that you regularly buy.
- How does price impact your purchase decision for this product?
- How does it impact your perception of the brand? Does the company’s pricing strategy help build a long-term relationship with you by creating value?
- Why or Why not?
- Remember to include the link to your product of choice in your discussion board response for others to review.
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