critical thinking in it 1

Leveraging Search Technologies (100 points)

Identify an organization that is using at least one online search technology. You may use an organization you know from your personal experience or one that you discover while doing research. Briefly describe the organization, and then answer the following questions:

● Of the various types of search technologies, which ones is the organization utilizing?

● Why is the organization using these technologies? What are the benefits?

● What are some metrics the organization could use to evaluate how effective these technologies are in supporting organizational objectives? Explain.

● Identify areas in which the organization could expand or improve upon using the search technology. Explain what they could do and why they should do it.

Your well-written report should be 4-5 pages in length, not including the cover and reference pages. Use Saudi Electronic University academic writing standards and APA style guidelines, citing at least two references, as appropriate. Review the grading rubric to see how you will be graded for this assignment.


Course Materials


Pollard, C., Turban, E., Wood, G. (2018). Information technology for management: On-demand strategies for performance, growth, and sustainability (11th ed.). Hoboken, NJ: John Wiley & Sons, Inc. ISBN: 9781118890790


  • Chapter 6: Search, Semantic, and Recommendation Technology in Information technology for management: On-Demand strategies for performance, growth, and sustainability
  • Palanisamy, R., & Liu, Y. (2018). User search satisfaction in search engine optimization: An empirical analysis. Journal of Services Research, 18(2), 83–120.
  • Cao, L., Ma, B., Zhou, Y., & Chen, B. (2018). Design and implementation of writing recommendation system based on hybrid recommendation. IEEE Access, 6, 72506–72513. Retrieved from


  • Chapter 6 PowerPoint slides – Information Technology for Management
  • Oberoi, P., Patel, C., & Haon, C. (2017). Technology sourcing for website personalization and social media marketing: A study of e-retailing industry


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