Discuss two types of media methods you could use to highlight your product or service.

Conflict Resolution Psychology
December 22, 2019
Write A 2-3 Page Article On Interpersonal Conflict. Define Conflict And Explain How Communication Behaviors And Individual Differences Contribute To Interpersonal Conflict. Recommend A Strategy For Resolving Interpersonal Conflict.
December 22, 2019

Discuss two types of media methods you could use to highlight your product or service.

Assignment Content

  1. Purpose of Assignment
    All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.

    Assignment Steps
    Create a minimum 700-word product strategy in Microsoft® Word. Complete the following:

    • Select a product strategy.
    • Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).
    • Discuss two types of media methods you could use to highlight your product or service.
    • Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
    • Address three elements of the following product and promotion list:
    • Integrated marketing communication
    • Advertising strategy/objectives
    • Push and pull
    • Media strategy
    • Advertising execution
    • Direct marketing
    • Public relations/strategies
    • Positioning
    • The plan will be a continuation of the global or multi-regional company you chose in Week 1 and will be incorporated into your overall marketing plan for Week 6.

      Note: Charts/graphs/tables do not count toward the word count.

      Format your assignment according to APA guidelines. 

      Submit your assignment.

      Grading Guide: Promotion and the Product Life Cycle Grading Guide

 

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