discussion questions 423 – Graduate Paper Help

Answer each individual question with 100 words minimum. No citations required. NOT AN ESSAY. List sources after question answered

What are the various methods used to make marketing communications more effective?
What has Facebook done well and why haven’t others copied all aspects of their marketing plan?
Differentiate between traditional and new media options.
Is direct marketing effective? Why or why not? What about interactive marketing?
Which form of marketing would you pursue for the launch of a new product? Why? (Support your position)
Name a marketing or advertising campaign you believe was successful.
What made this campaign successful?
Name an unsuccessful advertising campaign. What made this campaign unsuccessful?
Why is it important to evaluate communications as they relate to sales effects?

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