Explain in-depth how       social psychological principles of persuasion are relevant for one of       your selected advertisements, citing relevant research.  Relatecharacteristics of       the communicator, the message, and the target audience. 

The Art and Science of Persuasion

Read Harnessing the Science of Persuasion(Cialdini, 2001).  Consider this source as you complete the Assignment.

  1. Part      I:  Examples
    1. Assemble advertisements,       commercials, or personal experiences/observations that illustrate each of       the six fundamental principles identified in Cialdini (2001).  Do not use examples from your textbook.
      • Submit “Part I”, a separate document with the        examples you located.  Preferably, copy and paste print media        examples, along with proper citation information; links are acceptable        for broadcast or electronic media (television, internet, etc.).  If        neither images nor links are available (e.g., in the case of a personal        observation or experience), a brief description will suffice.         Label your examples clearly and provide a one paragraph explanation for        each.
  2. Part      II:  A Social Psychological Analysis of _______
    1. Explain in-depth how       social psychological principles of persuasion are relevant for one of       your selected advertisements, citing relevant research.  Relatecharacteristics of       the communicator, the message, and the target audience.
    2. Formulate a plan to       intentionally enhance persuasiveness.  What are various alternative       techniques one might employ effectively?
      • Submit “Part II”, structured as a paper and written        in APA style.

The Art and Science of Persuasion paper

  • Must      include Parts I and II.
  • Must      be 3 to 5 double-spaced pages in length (including Part I, but not      including title and references pages from Part II) and formatted according      to APA style as

 

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