Case Discussion Questions
1) How does an intermediary such as MD International create value for the manufacturers who use it to sell medical equipment in foreign markets? Why do they want to use MD International rather than export directly themselves?
2) Why did MD International focus on Latin America? What are the benefits of this regional approach? What are the potential drawbacks?
3) What would it take for MD International to start exporting to other regions such as Asia or Europe? Given this, would you advise Al Merritt to continue his regional focus going forward, or to add other regions?
4) How important has government assistance been to MD International? Do you think helping firms such as MD International represents good use of taxpayer money?