Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
- Walmart, Monster Beverage, and Patagonia are presented as three examples of firms capturing the extraordinary complexity of the business-supplier relationship. Identify the major components of these examples as a model for other firms to follow in managing its supplier stakeholder relationship.
- In your opinion, what are the most pressing and significant concerns facing communities today? Why do you think so? How would a business’s community relations department address that concern?
- Analyze why a business may wish to get involved in community relations. What benefits accrue to businesses that actively participate in their communities?
[Your post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion].
[Your post should be at least 500+ words and in APA format (including Times New Roman with font size 12 and double spaced).]
[Your initial posting should be completed by Thursday at 11:59 p.m. EST.]
Chapter 17: Business and Its Suppliers
- Understand what suppliers are, the nature of suppliers’ interests and power, and the scope of the global supply chain.
- Examine the social, ethical, and environmental issues that arise in global supply chains and how they can affect a company’s reputation and bottom line.
- Describe contemporary trends in the private regulation of supply chain practices and analyze the reasons for the emergence of company and industrywide codes of conduct.
- Understand the various methods businesses and nonprofit organizations use to audit global supply chains for compliance with codes of conduct and other standards.
- Analyze the reasons for and benefits of engaging collaboratively with suppliers to build capability and create shared value and the conditions under which such initiatives are likely to succeed.
Chapter 18: The Community and the Corporation
- Defining a community, and understanding the interdependencies between companies and the communities in which they operate.
- Analyzing why it is in the interest of business to respond to community problems and needs.
- Knowing the major responsibilities of community relations managers.
- Examining how different forms of corporate giving contribute to building strong relationships between businesses and communities.
- Evaluating how companies can direct their giving strategically, to further their own business objectives.
- Analyzing how collaborative partnerships between businesses and communities can address today’s pressing social problems.
Chapter 19: The Public and Corporate Reputation
- Recognizing why the general public is an important organizational stakeholder.
- Understanding what constitutes a good corporate reputation and why it is important.
- Knowing the basic elements and activities of a firm’s public relations department.
- Assessing how brand management can best manage a firm’s reputation.
- Evaluating a firm’s crisis management plan as an effective tool for handling an unexpected situation.
- Recognizing tactics that enable businesses to engage with the general public and other stakeholders to enhance the firm’s reputation.