You will select one of your favorite retail brands and create a post outlining the companyâ€s stance on social responsibility and describing how this stance is incorporated into the companyâ€s ethical practices with regard to its marketing strategy.
First, watch the following videos:
What Is Corporate Social Responsibility?
Marketing Strategy: Ethical Behavior in Marketing: What Are Marketing Ethics?
The Social Responsibility of Business
Then, review the presentation Corporate Social Responsibility. In your post, address the following:
- Identify a retail brand that you believe is socially or ethically responsible.
- How do you believe the company conducts business in a socially responsible way? Support your answer by discussing specific examples.
- Has the company ever been involved in any incidents in which they were accused of not conducting business in an ethical or socially responsible manner? If so, briefly discuss the legal issues related to the incident(s).
- Do you feel the company is â€œgreenâ€ for profit or â€œgreenâ€ for the environment?
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